The United Business Media (UBM) along with Vijayawada Jewellers & Bullion Merchant Association organised a presentation on Hyderabad Jewellery, Pearl and Gem Fair, here on Saturday. The UBM would organise its fourth edition of the Hyderabad Jewellery, Pearl & Gem Fair at Hitex Exhibition Centre from July 9–11. On the occasion, the Vijayawada Jewellers and Bullion Merchant Association Director (Jewellery) S. Rudraiah said that the UBM India took the initiative to organise the first Hyderabad Jewellery Fair in 2008 to further build trade and bring global exposure to the local industry. It was extremely well received by the local jewellery industry and support from over 30 jewellery associations across India, he said. The HJF 2011 will present a wide spectrum of merchandise including fine jewellery, diamonds, gemstones, pearls and related products and services.