The traditional ‘Sri Sri Sri Poleramma Jatara' began on a grand scale at Venkatagiri town in Sri Potti Sriramulu Nellore district on Wednesday. The town was spruced for the annual fete.

The temple was decorated for the jatara, and the local people arranged shops on either sides of the road for the two-day festival. The Endowments, Revenue, Electricity, Municipality, Police and the APSRTC have made elaborate arrangements for the jatara.

Police pickets posted

Police and Excise Departments have set up pickets to prevent any untoward incident. Devotees from different parts of the State and abroad attended the festival on the first day.

The devotees will prepare the idol of Poleramma with sand at her parents' house in Kummari Veedhi in the town and bring the ‘Ammavaru' to Chakali Chavadi, which is believed to be her in-laws' house in Jeenigalavaari Veedhi in the town.


The temple authorities will decorate the deity and take her in a procession and thousands of devotees will have darshan of the Poleramma in the temple. The officials made foolproof arrangements for the ‘nimajjanam' to be held on Thursday evening.