Pepe Jeans will open its new showroom here on Thursday. The 2,200-sq.ft. store will be opened by Pepe Jeans Managing Director (India) Chetan Shah and cinema actor Nitya Menon of Ala Modalayyindi fame. The store is located on Ring Road, opposite Maris Stella College.

The store will be its biggest flagship store in coastal Andhra Pradesh, said a company release. Established in the Portobello Road area in London in 1973, it was launched in India in 1989. In jeans and casual wear segment, it enjoys a market share of above 25 per cent, it claimed. Its merchandise was available through 200 exclusive brand stores, 100 large format stores and 1,500 multi-brand premium outlets across the country, it added.