The spirit of Ugadi, the Telugu New Year day, is all pervading in East Godavari district. Markets are buzzing with activity with people making a beeline for shops selling raw mangoes and neem flowers (the main ingredients of ‘Ugadi pachchadi), and mango leaves.
Vendors have sourced a variety of flowers from the neighbouring Kadiyam nurseries and bananas from Ravulapalem, Atreyapuram, and other areas in the Konaseema area.
In accordance with the directives of district Collector Neetu Kumari Prasad, who is also Chairman of the District Cultural Council, the administration has geared up to celebrate the festival at Surya Kala Mandir in Kakinada.
The festival will commence with ‘nadaswaram' recital by Pasupuleti Venkataramana at 9 a.m. It will be followed by ‘Vedapathanam' by Gollapalli Sri Lakshmi Ganapati Avadhani, Gollapalli Venkata Subrahmanya Ghanapati, Kappagantula Chandrasekhara Avadhani, and Bhamidipati Mitra Narayana Yajulu. ‘Panchanga sravanam' will be conducted by Vakkalanka Sri Ramakrishna Siddhanti at 10 a.m. Later, the Panchanga Siddhanti and the Vedic scholars would be felicitated. ‘Kavi sammelanam' will be organised at 10.30 a.m. by Addepalli Rammohna Rao, S.R. Pruthvi, Chiranjeevini Kumari, Aaluri Vijayalakshmi, Sadanala Chantibabu, Indraganti Narasimha Murthy, and Pushpala Suryakumari. Students of Vijaya Sankara Music and Dance College will perform Kuchipudi at 12 noon.
Hotel Anand Regency will be celebrating Ugadi Utsav from March 23 to 25 during which period a wide variety of South Indian dishes will be served.
Hotel River Bay is opening ‘Aavakai', a vegetarian restaurant, on the festival day.