A rather hectic political season has seen another news channel start beaming this week. Coming from the stables of Zee Group, ‘Zee 24 Gantalu’ offers round-the-clock update on developments across the globe and promises to provide the same with a hardcore journalistic perspective.
Apart from teams in place across the State covering every nook and corner, the channel has envious support across the country given the wide Zee network. “In a way, ours is the first Telugu news channel from national broadcast,” quips Shailesh Reddy, who is heading the channel. The news channel market is crowded, he concedes but adds, “still there is more than adequate space for those who consider news as news and present it in professional way”.
The new channel has more stress on packaging and presentation and has also acquired the state-of-the-art technology for the purpose. The prime time of 6 p.m. to 11 p.m. has a series of programmes including ‘Big Story’ analysing the major developments of the day with a panel and for the election season, it has ‘Vote Andhra Pradesh’ and ‘People’s Manifesto’, the latter a compilation of voter’s perspective collated from across the State.
Apart from the hard news, the channel offers lighter side of the life too and Shailesh Reddy says, “we have fair entertainment content but that too has a journalistic perspective and not the usual promotional kind.”
T. LALILTH SINGH