Mixing business and creativity

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Rocking combo: The cast of ‘Once Again’, a 100-minute, full-length English feature film.
Rocking combo: The cast of ‘Once Again’, a 100-minute, full-length English feature film.

Suresh Krishnamoorthy

Three batchmates from the class of 2008 at the ISB have made a feature film to fulfil their passion

HYDERABAD: What happens when a rocket scientist, an engineer and a chartered accountant in the class of 2008 at the Indian School of Business with a passion come together?

Their dream – expressing themselves through the medium of films. That’s how writer, director and producer Ajitesh Sharma (rocket scientist), co-producer Achint Setia (engineer) and Operations Manager Shyam Prasad Ananthanarayanan (chartered accountant) made ‘Once Again’, a 100-minute, full-length English feature film.

Providing answers

It’s about four batchmates at a B-school who become friends. A few months into the MBA programme, Abhay (Achint Setia) finds himself unable to pursue academics and driven by his dream, goes on to think how he can export tomatoes. His friends, Riya (Dilpreet Kaur), Sachin (Sachin Rai) and Rohan (Rohan Bhalla) fail to convince him and he quits the course half-way. Four years later, the quartet meet on the campus and catch up with each other’s lives.

Abhay narrates his life in Padali, a village near Indore and after the initial research, takes an acre of land on lease to set up a greenhouse and lay drip irrigation lines. Focussed in his efforts, he proves how one could multiply yield while not losing out on quality. He brings together a hundred farmers into a cooperative and finds finance.

The climax is all goodie-goodie with the cooperative successfully exporting tomatoes and the lead character, Abhay, finding his love, who is also a batchmate.

Select audience

The film was screened to a select audience and producer D. Suresh Babu sat through the entire movie. Asked for his comments, he said that before commercial release, it needed to be tightly edited to make it racier.



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