N. Tulasi Reddy, chairman of the 20-point implementation programme, said that the media was playing a key role in information dissemination and thereby contributing to the progress of society in a proper direction.

Addressing as chief guest at the valedictory of the 2-day training camp for the rural journalists here on Thursday, Mr. Reddy asserted that the media was like a vital organ of the human body as its role in modern societies was increasing day by day. He said that in terms of circulation and impact on the people, the media was rapidly expanding nowadays.

Training programme

The training programme was held jointly by the Andhra Pradesh Press Academy (APPA) and the Vikrama Simhapuri University here. APPA chairman Tirumalagiri Surender presided over the programme.

Stating that the public were looking up to the media for resolution of many problems, Mr. Tulasi said that the mediapersons should rise to the occasion and acquire social awareness and service-mindedness. These qualities were very much required for the mediapersons to empathise with the people and help in solving their issues.

Mr. Surender said that training camps were conducted in the 23 districts in the State where rural journalists were given an opportunity to listen to senior journalists and experts on various important aspects of day-to-day journalism. He said that the Press Academy was offering courses in photo journalism and digital production in media.

Certificates given

Those, who participated in the training programme, were given certificates. During the two days, the experts enlightened them on various Government programmes like Mahatma Gandhi National Rural Employment Guarantee Scheme, Indira Awas Yojana, National Rural Health Mission and so on.