Media is like any other organ of the society and that it too should function with accountability and social responsibility, said Telugu University former Vice-Chancellor Avula Manjulatha.
Speaking at a programme on media explosion and credibility, she observed that the media field was witnessing an exponential growth in the last couple of decades with no element of credibility. Ms. Manjulatha emphasised the need for the media to become a voice for the voiceless people strive and strive to bring the issues of public concern onto the agenda.
Ajitha, a TV journalist, said the ‘Lakshmana rekha’ between the news and the views got blurred leading to fast erosion of public credibility in the media. There were around 25 Telugu TV channels in the State. Although growth was a welcome sign, it should herald a healthy competition in the field, she added. G.V.S.N. Raju of the Andhra Pradesh Union of Working Journalists (APUWJ) expressed serious anguish over the media, especially the TV media, intruding into the private lives of celebrities. The trend was an impingement of the right to privacy and a gross misuse of the freedom of expression enshrined in the Constitution. He pointed out that the TV channels were telecasting news of defections and interviews with defectors round the clock, instead of promoting ethics and commitment in politics. Yarlagadda Ramakrishna Prasad, a local medical practitioner, was in the chair. A section of audience who spoke at the programme were highly critical of TV serials with content breeding conflicts and unrest within the families.