Staff Reporter

VISAKHAPATNAM: Max, the value fashion brand from Dubai-based Landmark group, has launched its first store in the city at CMR Central on Wednesday.

Addressing a media conference in this connection, senior vice-president (Retail Operations) of Max C.S. Shekar said that since the launch of its first store in the UAE five years ago, the company had set up 115 stores in 11 countries. It had 24 stores across India and the plan was to take it to 60 by 2011-12. The store offered latest and trendiest fashions. It sells apparel for the complete family besides fashion accessories and footwear. The prices predominantly range between Rs.199 and Rs.599.

Managing Director of the CMR Group Mavuri Venkata Ramana also spoke.