It will be organised till February 13
BHIMAVARAM: Fervour and gaiety marked the occasion as the deity of Mavullamma was taken in Hamsavahanam (swan chariot) around this delta-rich town in West Godavari district on Wednesday marking the commencement of the month-long Ammavari jatara.
Women offered coconuts and pooja material to the deity as the chariot came to their households. Bhimavaram Municipal Chairperson Tota Sitamahalakshmi formally launched the jatara. The deity, believed to have been known as Mamillamma originally in view of making her presence in the mango orchards as per ‘sthalapuranam’ a few centuries ago, was, however, came to be known as Mavullamma over a period of time.
The town is poised to go under the spell of festive spirit during the month-long celebrations. The festival committee has planned to organise spiritual activities such as harikatdas and burrakadhas with mythological legends such as Satya Harischandra and Pothuluri Veerabrahmendra Swamy as the central theme. Besides, the jathara also forms part of Bhagavadgeeta pathanam.
The committee organisers said the festival would culminate in ‘annadanam’ to over 70,000 people on February 13, the last day of the event. Film stars Kavita and Saikumar were invited to be honoured with ‘swarna kanthabhaharam’ and ‘swarna kankanam’ in recognition of their contribution to the film field during the festival.