The three-day India International Travel Exhibition gets under way

It is that time of the year when students start burning the proverbial midnight oil to gear up for final exams, which are around the corner. A fun-filled holiday tour to an exotic location to relieve them of the anxiety and pressure they accumulate during exams can be a rewarding experience.

Parents, who are game to it, must make a list of places they want to visit, attractions they want to see, and how much time and money they can allocate to the trip, and head straight to the India International Travel Exhibition (IITE), a three-day exhibition that commenced at Vedika hall near Benz Circle on Friday.

Tourism Malaysia

Inaugurated by Andhra Pradesh Tourism Secretary Chandana Khan, the IITE is a one-stop destination for people seeking information on tourist destinations, both Indian and international, before charting out their travel plans. People looking for international destinations have representatives of Tourism Malaysia promoting high-end tourism such as spas, eco tourism, golf, and new and exotic destinations among other experiences while Tourism Authority of Thailand is offering its services to identify and explore newer horizons besides a must-see list including Hua Hin, Cha-Am and Pran Buri Beach.

‘itravel’ offer

Growing economy of Tier-II cities, tourism becoming an integral part of day-to-day life and the growing eagerness of the middle class to travel abroad has brought ‘itravel’ (Infallible Travel Concepts Pvt. Ltd., Bangalore) to the venue to promote striking locales of Sri Lanka. “We offer affordable tour packages primarily because we want every middle class Indian family to travel. We are very choosy about promoting international destinations. The beach, the Buddhist temple and the several other beautiful locales make Sri Lanka one of the top three honeymoon destinations,” says Sudipta Deb, director of ‘itravel’.

Besides Andhra Pradesh, Tourism Departments of various States such as Kerala, Gujarat, Madhya Pradesh, and Himachal Pradesh have set up shops to enlighten the local crowd on what is on offer in their smorgasbord of tourist destinations.

“People from South India rely heavily on tourism packages. They don’t mind spending money but want everything in place before setting out on a journey,” says Harish Vaidya, marketing manager of Himachal Pradesh Tourism Corporation. “Not many people here are aware of the several beautiful locales waiting to be explored in the northern part of the country. Events like this exhibition help us reach out to such clientele,” he says. “The IITE is getting bigger in size by the day thanks to the ever-growing excitement level of the Indian traveller,” says Anurag Gupta, Director of IITE who leads the caravan of travel agents, hospitality companies and government and non-government vendors involved in the travel industry.

People game for a fun-fulled holiday have exotic locales waiting to be explored, say travel agencies