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Khwaish expo: designers showcase wear

Special Correspondent
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Pick your choice:The two-day Khwaish exhibition-cum-sale at hotel Gateway offers myriad patterns of designer wear, in Vijayawada on Saturday.— Photo.Ch. Vijaya Bhaskar
Pick your choice:The two-day Khwaish exhibition-cum-sale at hotel Gateway offers myriad patterns of designer wear, in Vijayawada on Saturday.— Photo.Ch. Vijaya Bhaskar

The sprawling auditorium in hotel Gateway has transformed into almost a pilgrimage for fashion aficionados, as it unfolds an exclusive collection of women’s wear of the latest trends.

Manufacturers, suppliers and marketers of all types of women’s wear have descended on the venue to ensnare the local buyers.

The two-day exhibition-cum-sale of Khwaish, a Hyderabad-based event management company, in the city has brought under one roof 70-odd vendors of designer wear from across the country.

A rare amalgamation of elegance and superior quality, the comprehensive assortment encompasses designer saris, salwar suits, kids’ wear, footwear, bags, knick-knacks and other accessories.

The consistent innovation and diligence of the retailers’ team reflect in the entire line of products exhibited at the venue.

Pure cottons, jute, kota, silks, georgettes and much more awaits at the expo to be explored and grabbed by shopaholics.

Take a walk through the maze of stalls and the urge to rehash your wardrobe grows stronger. If you are the kind who would go any length to glam up for those fancy evenings, then the ongoing Khwaish expo is the right destination for you.

The collection has textured saris with embroidered net and lace in vibrant colours along with churidar, kurtas with dupattas in elegant phulkari and chikan work. Tunics and floral dresses for the woman of élan and chic are the classic overture within the range offers.

Sugeerthi of Hyderabad has carted in pure handloom cotton saris, hand silk cottons, Chanderi, jute silk, mutka silk and raw silk with jute cotton. “Kota kurtis and Lenin kurtis are my specials,” she declares. Attending to a group of women trying to bargain a sari, she does what it takes to convince the buyer -- quickly wraps the sari around her waist, places the pallu perfectly in its place and flashes a broad grin. Yes, it does look grand whey you actually see a sari draped around someone as beautiful as Sugee, (as she introduced herself) and the pretty lady knows it. A native of Coimbatore, she has a garment manufacturing unit in Hyderabad.

Manish at Angel’s Creation, Delhi, is waiting for the footfall to improve. “The exhibition at Hyderabad was really good. We are yet to see the crowd here,” he says.

The gentleman at an adjacent stall, Pehchan by Anju Khanna, Delhi, has a fine collection of Indo-Western contemporary style apparel. “People are coming, some are appreciative but we need volume sales,” he says in a matter-of-fact way.

Preethy Bery from Kolkata echoes similar views and is keeping her fingers crossed in the hope of seeing bigger crowd of buyers today.


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