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Juicy treat awaits Hyderabadis

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COOL STUFF: With summer approaching, watermelons have flooded the city. A scene on the Monda Market Road in Secunderabad. PHOTO: G. KRISHNASWAMY
COOL STUFF: With summer approaching, watermelons have flooded the city. A scene on the Monda Market Road in Secunderabad. PHOTO: G. KRISHNASWAMY

Staff Reporter

Watermelons flood city, 1,000 tonnes expected in market

  • Kothapet fruit market receiving 25 lorry loads a day
  • Sellers expect an increase from Shivaratri festival

    HYDERABAD: It's a watermelon boom! And true blue Hyderabadis are bound to enjoy the juicy fruit what with an estimated 1,000 tonnes expected to flood the city during the forthcoming summer.

    Mounds of green-stripped watermelons are a common sight at fruit stalls and pavements already.

    At present, the biggest fruit market at Kothapet in the State Capital has been receiving more than 25 lorry loads of the juicy fruit everyday. It will increase from Sivaratri festival in February third week.

    Varieties

    According to wholesale businessmen, the bigger the size, the tastier the fruit and there are varieties in watermelon too such as `Nandari,' `Madhu' and `Bedhana.' These fruits are mainly procured from Kadapa and Mahbubnagar districts, besides Siddipet in Medak district.

    One factor in attracting attention and generating sales comes from the way the fruits are displayed.

    Displaying watermelons after cutting them creates greater eye-appeal and has proven to increase sales by an average of 70 per cent. Another reason is watermelons are fat-free nutritional food.

    However, fruit vendors are not happy with the sales. Some admitted they were selling at last year's price (Rs. 15 to Rs. 20 per kg).

    The prices might shoot-up from February end, according to P. Raju, a wholesale watermelon seller at Moazzam Jahi Market.


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