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Joyalukkas showroom inaugurated

Special Correspondent
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Dazzling: Actor Manjari Fadnis appreciates a diamond necklace as another actor R.Madhavan looks on at the opening of the Joyalukkas jewellery showroom in Vijayawada on Sunday. Joyalukkas group managing director Joy Alukkas is seen between them. — PHOTO: CH.VIJAYA BHASKAR
Dazzling: Actor Manjari Fadnis appreciates a diamond necklace as another actor R.Madhavan looks on at the opening of the Joyalukkas jewellery showroom in Vijayawada on Sunday. Joyalukkas group managing director Joy Alukkas is seen between them. — PHOTO: CH.VIJAYA BHASKAR

The large crowd that gathered in front of the newly constructed Joyalukkas jewellery showroom on Mahatma Gandhi Road on Sunday morning was focussed elsewhere.

All eyes were glued to the main entrance of the adjacent Gateway Hotel, from where film personalities R. Madhavan and Manjari Fadnis emerged finally. Smiling and waving at the crowd, they headed to the showroom, the first inaugural for the company in the year 2011. Even as people craned their necks from the sidelines for a proper glance at the celebrities, the local media personnel confronted the duo for their share of bytes.

“I am proud to be associated with Joylukkas. I feel happy to be a part of this inaugural, 23 {+r} {+d} outlet across the nation and second in Andhra Pradesh, after Hyderabad.

Joylukkas exhibits a great amount of corporate responsibility wherever it opens its outlet. They employ only local people, providing livelihood to many jobless youngsters. It has been a great ride in the last three years with the company,” he said.

“I want people in Vijayawada to experience the joy of shopping at Joyalukkas. It's the best retail chain and they have the most stunning jewellery,” chipped in Ms. Fadnis.

Interacting with the customers who thronged the showroom immediately after its formal inaugural, Joy Alukkas, Managing Director of the Joyalukkas Group, said:

“We are beginning a new journey in this city in the new year. We believe that Vijayawada is an ideal destination for jewellery shoppers. Keeping customer convenience in mind, we chose to serve Mahatma Gandhi Road, the heart of the city. We promise a wonderful jewellery shopping experience to people of this city in the days to come.”

The showroom offers a wide choice of international and traditional jewellery designs. It has generic jewellery in gold, diamond, platinum, precious stone, pearl and silver. The products are BIS hallmarked for gold, IGI certified for diamond and PGI certified for platinum jewellery.

Sooraj Parameswaran, Regional Marketing Incharge, Tamil Nadu, said the company chose to make its presence felt in Vijayawada city to cater to the needs of its large chunk of clientele which had been visiting Chennai for jewellery shopping. “Many of our customers in Chennai are from this city. We have been delivering them at their home our exquisitely carved pieces after they select it at our showroom,” he said.

Local MLAs Malladi Vishnu, Yalamanchili Ravi, Velampalli Srinivasa Rao and others were present.


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