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Jeevanadhara stores, a boon for patients: Collector

Special Correspondent
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Collector J. Syamala Rao addressing media on sale of generic drugs through Jeevanadhara stores in Visakhapatnam on Wednesday. Superintendent of KGH G. Shanta Rao, and Assistant Director of AP Drug Control Adminstration Raavi Uday Bhaskar are seen.
Collector J. Syamala Rao addressing media on sale of generic drugs through Jeevanadhara stores in Visakhapatnam on Wednesday. Superintendent of KGH G. Shanta Rao, and Assistant Director of AP Drug Control Adminstration Raavi Uday Bhaskar are seen.

Sale of generic drugs through Jeevanadhara drug stores, which is substantially reducing the burden for poor patients on the cost of medicines, has received very good response and plans are on to introduce generic cancer drugs along with morphine tablets and patches for pain relief care for terminal cases, Collector J. Syamala Rao said here on Wednesday.

The Jeevanadhara stores, being run by the Zilla Samakhya of DRDA, were introduced in the State for the first time in Visakhapatnam district in January 2009 and the sale of generic drugs, at the rate several times less than that of branded drugs, has gone up from Rs. 200 to around Rs. 28,000 a day at the six shops in the city and rural areas.

Medicines worth Rs. 1.3 crore, which would cost Rs. 3 crore in medical shops, have been sold through the Jeevanadhara shops between January 2010 and April 2011, saving nearly Rs. 2 crore for the poor families, Mr. Syamala Rao informed at a press conference.

The Visakhapatnam experience made Collectors of Vizianagaram, Srikakulam, East Godavari, West Godavari, Krishna, Guntur Anantapur and Karimnagar open the generic medicines stores and Chief Minister N. Kiran Kumar Reddy opened shops in Kurnool and Hyderabad.

The State government, appreciating the Visakhapatnam District Administration for taking up opening the Jeevanadhara stores, issued an order in March to all teaching hospitals, District HQ and Area hospitals open the generic drug stores in their premises.

Mr. Syamala Rao said medicines worth more than Rs. 10 lakhs have been supplied through the Jeevanadhara pharmacy to other districts at the request of AP Medical Services and Infrastructure Corporation. ITDAs at Paderu and Pavarthipuram, NREGS at Vizianagaram and the Red Cross were also supplied medicines.

The Collector thanked Superintendent of King George Hospital G. Shanta Rao and other doctors, the Assistant Director of AP Drug Control Authority Raavi Uday Bhaskar, PD of DRDA, pharmacy wings of Andhra University and GITAM University and others for the success of Jeevanadhara stores. Jeevanadhara stores will be opened soon at Pedda Waltair. Shops are being proposed at Gajuwaka, Gopalapatnam, Madhurawada, Gnanapuram and some rural areas in the district.

Additional Joint Collector S. Satyanarayana, Assistant Collector Kartikeya Mishra and Lakshmi of Zilla Samkhya were present.


  • The Jeevanadhara stores were introduced in the State for the first time in Visakhapatnam in 2009
  • Medicines worth Rs. 1.3 crore have been sold between Jan 2010 and April 2011


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