Music has its own unique selling proposition on channels. Its allure is hard to match by any other content. From filmi razzmatazz to a soothing classical, music has been an integral part for different channels over the years. And the concept of hunting talent has indeed caught up so well that these shows have become a major stay for almost all.
If the journey of such shows started in right earnest with S.P. Balasubramanyam, these days quite a few big names of the silver screen have lent their presence to add a whole feeling.
Lavish sets, more and more talented contestants and improved production quality gave an impetus to the concept and the presence of silver screen personalities such as Devi Sri Prasad, Koti, Ramana Gogula and Ramakrishna imparted them a not-to-miss status.
The most popular host for these shows, Sunitha has been doing wonders and continues to retain her position as the most sought after with the concept.Coming days will have more variations of music shows livening up the tube further. Just sit back and enjoy the music.
T. LALITH SINGH