Three-day seminar on media trends concludes
‘Pink Chaddi’ campaign on Facebook a hit, says a delegate
Media houses facing acute shortage of trained journalists
GUNTUR: Internet media is opening up new vistas for up and coming journalists and proving to be a new trend that could influence a large section of people in opinion making, said Nikhila Henry, a delegate, at the valedictory of a seminar on ‘Media trends and trial by media’.
She described the ‘Pink Chaddi’ campaign by Nisha on social networking website Facebook a national movement for freedom of women to do what they wanted. The campaign kicked off on February 5, 2009, to oppose the Sri Ram Sena.
The campaign grew exponentially on the new media, but it had to be picked up by TV and print media later.
Giving an insight into the functioning of media organisations, founder-editor of Telugu daily Vaartha Satish Chander said that all editors had lost their freedom on writing, and a majority of them wanting to air their personal opinions had turned columnists. “Rot has set in the media industry not very different from other walks of life, which needs to be cleansed,” he said, and expressed anguish at the dangerous trend of political leaders owning newspapers or TV channels to “twist” facts to their advantage.
Acute shortage of trained journalists was plaguing every media house, and since budding journalists do not read their past and cannot express themselves properly as a true writer, the quality of professional was taking a beat.
Advocating starting of specialised training schools/colleges for teachers to train journalists, he saw a majority of today’s print or electronic journalists turning ‘writers’ or ‘orators’ overnight without basic qualifications. Krishna-Guntur MLC K.S. Lakshmana Rao, ANU Rector K. Viyyanna Rao, AP Law University Registrar A. Subhrahmanyam were others to attend the valedictory. The first session of the day on ‘crime reporting and professionalism’ was chaired by Taurus Media News Chief V. Suersh at which a TV media journalist K. Swati presented a paper on ‘Ethics in media’. ANU Journalism Department Coordinator G. Chenna Reddy read out the synopsis of the three-day proceedings at which 55 papers were received and 45 delegates presented their papers.