Innovation has to begin from the markets, as the customer is the king, Vice-Chancellor of GITAM University G. Subrahmanyam has said.

He was addressing participants of a one-day national seminar on ‘Innovation and Change Management’ organised by the GITAM School of International Business, GITAM University, here on Friday. “Innovation is a game changer in the present world. Innovation is contextual, depending on the organisational roles,” Dean and director of GSIB V.K. Kumar said welcoming participants from VSP, VPT, NTPC, and Steel Exchange India. Innovation from employees helped the VPT improve its performance and cope with competition from newer ports, its Deputy Chairman G.V.L. Satya Kumar said in his keynote address.