Film fraternity roots for news, analysis and honest reviews

A heavy downpour didn't dither members of the Telugu film fraternity from turning up in large numbers to lend support to Cinema Plus, The Hindu's weekly supplement which was launched on Saturday evening. As the curtains lifted on the first issue, the chief guest for the evening, actor Nagarjuna, lauded the effort of the newspaper to introduce an exclusive supplement for cinema, covering news, interviews and reviews of Telugu, Hindi and English film industries. “I was ecstatic learning that the edition will not indulge in gossip and instead give us news,” he said. Producer Allu Arvind, actors Ramesh and Sunil echoed his sentiments, while Vishnu remarked tongue-in-cheek, “Gossip is welcome as long as it is not about me.”

Away from the dais, young actors, writers and producers shared their thoughts and expectations from the brand new Sunday read.

“Cinema Plus is widely read in Chennai and I am glad The Hindu has introduced it in Andhra Pradesh, capturing the buzz from the Southern industries,” said actor Kamal Kamaraju.

Writer Paruchuri Gopalakrishna welcomed the move, stating, “When people from the film industry pick up a newspaper, they inevitably look forward to reading the pages that are dedicated to cinema. And a relaxed Sunday read makes it ideal.”

Director Neelakanta felt that Cinema Plus would be a value addition in the entertainment segment and stated that he looked forward to constructive analysis of movies. Young actor Venky of Sneha Geetam said, “A movie supplement was missing from The Hindu and this will fill the gap. I look forward to honest reviews.” Honest reviews is something that many from the industry feel is a priority. Actor Krishnudu added, “Good reviews and news would give the supplement an ideal mix.”

The expectations ranged from news, analysis and interviews to space to showcase those behind the scenes. “There should be focus on directors and technicians as well,” said Rao Ramesh. Director Sekhar Kammula, who was away in Kanpur to address students of the Indian Institute of Technology, called to congratulate the newspaper's supplement.