Despite the ubiquitous camera phones cutting into the mass markets of camera makers, the high-end camera market is holding on its own.

Hussain, one of the organisers of a three-day Photo Expo and Broadcast and Film Expo which was inaugurated by Ramoji Rao at the Ramoji Film City here on Friday, said it was true that the camera industry was witnessing a troubling trend. Three out of five top cameras on Flickr, photo sharing platform were cell phones, he said.

However, the fascination for high-end cameras was intact and the huge crowd at the expo was an indication, he added.

Jamshed, a veteran photographer from Solapur, said compact point and shoot cameras were disappearing fast and were being replaced by compact cameras where customers generally looked for ease, simplicity and good results. “But high-end compact cameras are still in demand and they form an important market segment,” he said.

Mr. Hussain said chemical-free photo printing, water-proof albums, photo books, lightweight albums were some of the new trends in the industry. Hyderabad was the second most expensive city for wedding and portrait photography after Delhi, Villa Venkata Ramana said. The expo saw the launch of Rs. 42 lakh Xerox Colour 175 Press for producing high value photo albums and photo books.

100 exhibitors

Organised by the city-based Villart Expositions, the event attracted over 100 exhibitors from across the country. It will be on till April 28 from 10.30 a.m. to 6 p.m.

Three-day Photo Expo and Broadcast and Film Expo inaugurated at Ramoji Film City