Customers of Reliance Communications can now record anything and set it as their caller tune.

The user-generated caller tune service allows customers to record any content through ‘Tune Maker' platform and set it as their caller tune, according to a press release. This could be done both online (www.rworld.co.in) as well as through an IVR interface by calling 56694400, the release added.

This service is offered across Reliance Communications' CDMA, GSM and 3G networks.

RCom has partnered with Hyderabad-based Altruist Technologies to create a pan-India infrastructure for its latest service.