Looks like the last word has not yet been said about the rift that came to the fore in the Telugu film industry in the background of its Platinum Jubilee celebrations. And feeding the great appetite for gossip, are the electronic channels dishing out juicy bytes from film actors and those related to the industry. The media came in for criticism for `blowing' the issue out of proportion. However, the mediapersons (print) promptly put those who made such unpalatable remarks in their place.

But for watchers, it been free entertainment.