As the meat of Emu bird is being sold in retail since the last few months, non-vegetarians in Adilabad have a new variety to whet their appetite. What is more remarkable is that at least 50 per cent of the consumers of this meat are aware of its medicinal properties, and are health conscious.
Two years ago a couple of young entrepreneurs opened Emu farms here which, strangely did not turn out to be successful as anticipated initially. While one of the two farms has closed down, the Siri Emu farm in Mavala village periphery is running on break-even returns, according to its owner Nalla Sandeep Reddy.
“We started retailing the meat locally after competition elsewhere resulted in a huge drop in its price. It is economically viable to sell the meat in retail here rather than send it to places like Hyderabad,” Mr. Sandeep Reddy said.
The meat is sold at a retail vend in Mavala village only on Sundays. The cost of a kg of meat is Rs. 400 which is as high as the rate of goat and sheep meat in the markets here.
“We dress a bird every Sunday and sell between 12 and 15 kg of boneless meat. ,” the Emu farm owner revealed.
“The non-vegetarians need a change in taste every four or five Sundays and this is the periodicity of consumption of the meat of many customers. They usually buy a kilogram of the meat,” he added.