Viewership of popular edutainment channel, Discovery, has doubled in the State ever since the launch of its content in Telugu.
Viewership in the State has increased tremendously over the last one month, Rahul Johri, senior vice president and general manager, India, Discovery Networks Asia-Pacific said here Thursday.
Telugu-based programmes on the channel were first broadcast October last year, initially for four hours a day. The channel has begun airing its shows 24 hours a day last week.
Mr. Johri was speaking at the launch of new programme series on the network's dedicated 24 hour science-based channel, Discovery Science.
Going by his indications, the channel will also follow in Discovery channel's footsteps. “As the channel matures, you will start to see localised content,” Mr. Johri told reporters.
The channel will soon be launching a basket of programmes ranging from food and colours to latest weapon systems and on the science of senses.
So while Food Detectives (Thursdays, 8.30 p.m.) will have television personality Ted Allen taking viewers through experiments on food myths and investigating some long-standing ideas on food, G.I. Factory (Sundays, 8.30 p.m.) will open up the secretive world of military equipment, and Weaponology (Wednesdays, 7.30 p.m.) will showcase some innovative weapon systems .