Staff Reporter

The Cooperative Marketing Society has put up a stall and is selling the crackers with less profit margin.

KHAMMAM: Crackers are not priced correctly, complain many buyers. Whether it is bottle rockets, whistlers, dynamites or aerials, the prices are exorbitant and prohibitive says, T. Ramakrishna, a teacher.

The products put for sale are all fabulous, but what puts off the buyers is the price tag, admits B. Venkateswar Rao, a shopkeeper. The prices went up by 30 per cent compared to last year and it would have a bearing on the volume of business this year, says Srinivasa Rao, a businessman.

He says that the manufacturing companies have come out with an impressive product line this time. But there is no compromise on the prices. There is no way to offset the impact of the inflationary trends on the business of fireworks, but to hike the prices. Some 76 shops were permitted at the pavilion grounds. The buyers are now cost-conscious and choosy. Only a few brands are reliable on quality and priced right, he added.

The district Cooperative Marketing Society has also put up a stall and its supplies involved less profit margin. A gift pack costing Rs 900 in some private outlets is sold at Rs 370. Hence more of the buyers are thronging the DCMS counters. Other costs involved in the cracker business including the rental, stall decoration and different departmental fees had also gone up and the traders should not be expected to pay its from his pocket, says Sridhar, another vendor.

More than half the people in the crackers business in the town had cracker supplies from neighbouring districts like East Godavari, West Godavari and Guntur. Very few of them, mainly the wholesalers having godown facilities, received supplies directly from Shivakasi. The administration had restricted the sale to the pavilion grounds by providing facilities.

Much of the business is expected on Monday when all the villages around the district headquarters town celebrate Deepavali. A majority will celebrate the festival in the town on Tuesday.