Collector Siddharth Jain on Tuesday flagged off a “Kala Jatha” here marking the launch a 20-day mobile publicity campaign aimed at creating awareness on Indiramma Kalalu programme in the district. Addressing a meeting held in this connection here on Tuesday evening, Mr Jain said cultural troupes will tour the entire district as part of Kala Jatha to spread awareness on the SC/ST Sub Plan. The artistes will stage street plays and organise a wide variety of folk arts programmes en route their yatra to make the rural masses familiar with the objectives of the SC and ST sub-plan. Awareness holds the key to ensure the upliftment of SCs and STs, the intended beneficiaries of the SC and ST Sub Plan Act, the first of its kind legislation in the country, he remarked. He called upon the artistes to also highlight the Saksharata Bharat and other important initiatives of the government during the publicity campaign.