Cinema is cinema - loads of entertainment, sure, but it comes with baggage that the children could do without.
For years now, people have been talking about how children are misguided and obtain ideas on crimes of every kind, primarily from the big screen.
A filmmaker who has a few awards up his sleeve for over a dozen good films and television serials, Allani Sreedhar, has come up with a project of taking good, message-oriented cinema to schools.
His goal is to have one cinema period every week in every school and see that children are shown clean films with inspiring messages.
Having drawn acclaim for his films like Goutama Buddha, Komaram Bheem (it got a Nandi award), Jai Sri Balaaji, Hanuman Chaleesa and the like,his latest initiative – ‘Cinema Class and Classroom Cinema’ – is about promoting good films among schoolchildren.
‘Progress is slow’
CCCC is not a voluntary organisation, but a company formed with the motive of encouraging schools to have a period exclusively for cinema and arrange screenings every week.
“We have been contacting private schools in the past few months. Progress is definitely slow, considering the image that cinema primarily has, but we are trying to remind people how traditions of a joint family, grandma’s tales are all but forgotten these days,” Mr. Sreedhar says.
“There are so many problem areas like the influence of violence in films, the way women are portrayed, etc. These can be attributed to a spurt in violence and how crimes against women are on the rise. These are issues that can be addressed by leveraging by a powerful medium like cinema,” he states, confidently.
Among the challenges on the road ahead include lack of many children’s films being made in India.
“We have to rely on foreign films, typically like the ones Iranians and some other countries make. As we get the show on the road, get schools on board and motivate them to have one cinema class a week, we need to generate content. We are ready with extending production support for filmmakers with scripts designed for children,” Mr. Sreedhar says.
Film-maker A. Sreedhar takes the initiative to show at least one movie with a message in schools every week