A multi-media campaign against drunken driving in Hyderabad and Cyberabad was launched by the World Health Organization (WHO) Country Office for India and Ministry of Health on Wednesday.

For the month-long awareness generation campaign, DCP (Traffic) Ramakrishna flagged off a specially designed vehicle aimed at sensitising people about ills of drunken driving. The vehicle, a car which has been involved in an accident, has been wrapped in a way to give the effect of a newspaper having messages/news clips communicating the adverse effects of drunken driving.

As part of the campaign, 48 Hour Film Project has invited filmmakers to make short films on the theme ‘Do Not Drink and Drive’ and a competition will be held from Dec. 21 to 23. Details can be had from ‘www.48hfp.in’.