Idea is to develop new-age entrepreneurs, says its promoter, an NRI

Woxsen School of Business (WSB), promoted by Praveen Pula, a United Kingdom-based entrepreneur hailing from here, that was launched here on Thursday, plans an investment of Rs. 500 crore in three phases over a period of five years.

At the launch, Mr. Praveen said Woxsen was based on the Leadership, Organisation, Communication and Strategy (LOCS), a global standard of excellence.

Young ecosystem

The LOCS model was unique to Woxsen and formed the fundamental basis of a larger curriculum that brought to the fore, the importance of having professionals, entrepreneurs who would evolve into successful business owners, he said.

India was a young ecosystem with relatively smaller number start-ups, with several opportunities for innovative, practical and need-based business solutions waiting to be exploited.

Hence the need to develop new-age entrepreneurs willing to take risks and think beyond the traditional business models, he said.

‘Value grid’ approach

“We aim to establish WSB as one of the top 20 premier B-schools by 2020, he said.

WSB’s Dean R. Narasimhan, said that those with an entrepreneurial bent would be trained and mentored through the LOCS model and a specially-designed curriculum based on the ‘value grid’ approach.

“Our objective is to create a gold standard in structured management education,” he said, adding that students would be groomed to be game changers and risk takers in a dynamic business environment.

WSB will offer a one year post-graduate programme and a PG diploma over two years, with a flat tuition fee for both at Rs. 12.5 lakh.

Admissions from November

Admission commences in November, 2013 and the first batch of 120 students for both the programmes will start in 2014, Mr. Narasimhan said.

The sprawling campus at Kamkole village in Sadashivpet mandal of adjoining Medak district was fast getting ready, he said.