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BlackBerry eyes ‘youngistan’

Special Correspondent
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BlackBerry director (Alliance and Business Development) Annie Mathew unveiling Blackberry Q5 smartphone in Hyderabad on Wednesday.— Photo: Mohammed Yousuf
BlackBerry director (Alliance and Business Development) Annie Mathew unveiling Blackberry Q5 smartphone in Hyderabad on Wednesday.— Photo: Mohammed Yousuf

Leading wireless solutions provider BlackBerry is eyeing the youth segment, the fastest growing segment of mobile phone users in the country, to promote its products.

According to BlackBerry director (Alliance and Business Development) Annie Mathew, over 50 per cent of the population is under 25 years while over 60 per cent is under 35. The number of youth under the average age of 24 is close to 250 million. “This will be the key target for the company for promoting its latest Q5 smartphones with several advanced features,” she said.

Ms. Mathew was here in connection with the launch of the new variant by the Canadian firm, priced at Rs. 24,990, in India, the second largest telecom market.

The device encompasses various applications including an instant messaging application BBM (BlackBerry Messenger).

She said the new variant had been designed to facilitate operation of multiple applications at the same time while it includes a new format making content reading easy.

EMI option

The new device had upgrade option where users can exchange their existing devices with returns ranging from Rs.3,000 to Rs.11,000 along with an EMI option.

Replying to queries, she said the company was gearing up for more launches in the coming days.

Efforts were being made to ensure that the devices were developed to meet different price points with variants with advanced applications and features priced at premium.

Youth are the key target for the company to promote its latest Q5 smartphones with several advanced features

Annie Mathew

BlackBerry director (Alliance and Business Development)

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