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DIFFICULT CHOICE: Visitors selecting saris at the handlooms exhibtion in Visakhapatnam. Photo: C.V. Subrahmanyam.
DIFFICULT CHOICE: Visitors selecting saris at the handlooms exhibtion in Visakhapatnam. Photo: C.V. Subrahmanyam.

B. Madhu Gopal

A range of handloom products on sale at `Chenetha Velugulu' exhibition

VISAKHAPATNAM: Wish to purchase pure pattu or silk saris at half-the-cost of what is sold at the big textile showrooms? Rush to the `Chenetha Velugulu' exhibition being organised by the Department of Handlooms and Textiles at Vemana Mandir auditorium near Asilametta junction.

Weavers from Dharmavaram are selling exquisitely-designed Kanchi pattu saris at cost price. The same saris which big brand names sell at Rs. 18,000 can be had for as low as Rs. 9,200. The expo is certainly not for those who wish to shop leisurely in an air-conditioned ambience. Support from the State Government in the form of bearing establishment cost and overhead expenses by marketing societies concerned is enabling weavers to sell them at such low prices.

The weavers assure a little additional discount on bulk purchases for weddings.

Wide range

There is a wide range of collections from different places and the price range suits different pockets. Dharmavaram pattu saris can be had from a mere Rs.1,600. Gadwal saris in bright colours can be had from Rs.850 to Rs.4,000 and the Kalanjali design

Seiko saris from Chirala can be had for prices ranging from a mere Rs.750 to Rs.1,300.

The lace work works, from Mummudivanipalem village of Venkata Surya Mahila Mandali near Tanuku, are another attraction for handloom lovers.

The frocks for children, TV covers and tablemats are impressive to say the least.

Brightly coloured dhurries from Warangal can be had for Rs. 600 and carpets, made of a mix of jute and cotton, can be had for mere Rs. 1,350.

Weightless saris

The other products on display include: weightless saris which can be worn both sides, readymade shirts for gents, night wear for women and men, loose chunnies, vegetable dyed bed sheets, lungis, kids wear and fine shirt material made of Ponduru cotton and khadi material from Akkulapeta society in Srikakulam district.

"As many as 37 societies from 14 districts of the State are participating in the exhibition.

The total worth of stock on display is Rs. 55 lakhs. The objective of the Government is to make available handloom products at cost price to promote their use and thereby provide continued employment to weavers," says Dhananjaya Rao, development officer, Handlooms and Textiles, Visakhapatnam.

The expo will be on till August 14.


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