Two-day training camp for journalists being held by Press Academy and YVU begins

Yogi Vemana University Vice-Chancellor A. Ramachandra Reddy on Saturday exhorted journalists covering rural areas to imbibe a professional and scientific temperament in order to sustain in the profession.

The Vice-Chancellor called upon rural scribes to play a key role in enlightening the rural people and focus on their social issues. In his presidential address in the inaugural session of a two-day training camp for the rural journalists organised by the Press Academy of A.P. and Yogi Vemana University, Prof. Reddy said the Press was undergoing rapid changes in the country due to global connectivity and emergence of knowledge resource centres, and could remedy certain aberrations in democracy.

The Press was going strong and reaching out to 37 per cent illiterate population, he said. The university's avowed goals were teaching, research work and service activities, he said. He lamented the rural-urban divide in society.

Recalls student days

Prof. Reddy recalled his student days in Narmetta mandal in Warangal district, when incidents were reported almost a fortnight later, and today, the incidents were reported instantaneously by the Press and electronic media. He said the university started the Journalism and Communications Department last year. Qualitative and technologically-strong newspapers, which gave objective and analytical reports sustained themselves for over a century, he said.

Rural scribes should catch up with technology, and tap the right sources and improve the quality of writing. They should overcome pressure due to raging feuds in the rural areas. Journalists its role was vital in India and the rural scribes should empower the people by their writing. He promised to start diploma courses in journalism in the university.

A.P. Press Academy Chairman Tirumalagiri Surendra participated, but did not address the gathering in view of the election code in force. Academy secretary Nagaiah Kamble said the Press Academy sponsored 40 MCJ students in Potti Sreeramulu Telugu University by bearing 25 per cent of their fees. It paid the fees of Rs. 6,000 each of 40 students of a course in photo journalism and digital journalist techniques in JNTU College of Architecture and Fine Arts. The Academy digitalised 15 lakh journal pages and five lakh newspaper pages so far and would launch a website, Mr. Suresh Kamble said.

Stress on values

YVU Registrar C. Sivarami Reddy advised the media to strive with responsibility and values and enlighten rural youth and women against superstitions, ignorance and vices. He told scribes to identify issues, examine them in depth, gather information through sources, analyse objectively and report comprehensively, without yielding to temptations.

M.A. Journalism student Ramasudha urged the Academy Chairman to organise a national seminar in YVU and provide an opportunity to interact with reputed journalists and the latter assured to consider it.

YVU Principal M. Ramakrishna Reddy and Head of Journalism Department Rabinadranath, faculty members and students participated.

Mr. Surender was felicitated by Kadapa Press Club president K. Suryanarayana Rao, Secretary S. Ramanaiah and journalists – P. Viswaprasad, V.A. Narayana and M.V. Subramanyam and others on the occasion.


  • Need to catch up with technology and tap the right sources stressed
  • ‘15 lakh journal pages and five lakh newspaper pages digitised'