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‘Be more responsive to rural needs’

Staff Reporter
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Must read:A book ‘The Barefoot Brigade’ being released at a function at GITAM in Rudraram of Medak district on Saturday.-Photo: Mohd Arif
Must read:A book ‘The Barefoot Brigade’ being released at a function at GITAM in Rudraram of Medak district on Saturday.-Photo: Mohd Arif

“A number of small, inspired pro-social efforts aiming at a Balanced Inclusive Accelerated and Sustainable (BIASed) growth should be the best option for Indian economy,” said S. Siva Kumar, group head, Agri & IT Businesses, ITC Limited.

Mr. Siva Kumar was addressing a gathering as part of the CEO lecture series organised by Hyderabad Business School (HBS), a constituent of GITAM University, on Saturday.

He also released a book ‘The Barefoot Brigade’ authored by B. N. Trinadh, a GITAM and IRMA alumnus and former faculty member of HBS. “The Barefoot Brigade” is a compilation of 25 experiences from the 30th batch of Institute of Rural Management Anand (IRMA) spanning villages scattered across India carrying out a dream of inspiring stories/efforts and collectively bringing a sustainable change and thereby making lives better.

He also pointed out that there is a need for the market to harness the entrepreneurial energy of rural people so that they can also participate in the growth of Indian economy more actively.

Prof. S.S. Prasada Rao, Dean & Director, HBS, has presided over the programme.

Satya Prasad, another IRMA product, said the book shatters the urbanite’s romantic images of rural life.Mr. Trinadh acknowledged the contribution of his friends and mentors to the book.He advised the MBA students to be sensitive to the pathetic conditions of rural people and act towards its mitigation. Prof. Ch. Sanjay, director-campus, Ms. Kritika Prasad, who designed the cover page of the book and others were present.

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