Over 9,000 applications out of a total of 70,000 applications on the Blackberry 10 platform, on which the company launched its smartphone Z 10, were developed by Indians in India.
The unique selling proposition of the phone-platform was the BlackBerry Flow, that enabled features and apps to flow seamlessly together and a browser that set an industry benchmark for HTML 5 (hyper-text mark-up language) support on smartphones, said Annie Mathew, Director-Alliances & Business Development of the company.
Ranjan Moses, Carrier Product Manager showcased the smartphone’s features in a presentation and said it was tuned to work with gestures to ensure that the job was done with minimal interaction with the handset.
Its unique selling proposition was the intelligent keyboard instead of one that was just ‘predictable’ and more so, its availability in eight Indian languages. Developers from Apalya Technologies and WinIT demonstrated the advantages of apps including MyPlex that offered movie content across half-a-dozen languages on 3G or WiFi networks.
Other popular platforms offering services on mobile include those to interact with PVR Cinema, Jet Airways, MapMyIndia, Hungama and HDFC.