Staff Reporter

HYDERABAD: Online shopping is now even more easy, fun, secure and above all economical.

Taking a step ahead from the usual online websites, this particular portal helps consumers keep a track the demand for a particular product. As the demand increases for a product, its price decreases.

This unique service has been introduced by myZingo e-commerce Services Private Limited, which launched its www.buytheprice.com online portal here on Friday.

This portal gives consumers an advantage wherein, one consumer benefits from many others who intend to buy a similar product. The higher the demand for a product, the lesser the price becomes. Only branded products would be offered on sale and this service would help consumers map the exact demand and supply, besides high savings, said myZingo Chief Executive Officer Ranjith Boyanapalli at a press conference.

Right from computers, storage devices, cameras, kitchen appliances, lifestyle products, apparels, the website offers 10 best deals that span across the categories. Another feature about the website is the use of twitter as one of the customer care channels. Customers can make enquiries by tweeting on @btpcare, he informed.

“We have already tied up with over 20 brands and shortly we will offer another 20 brands. Besides this we are also planning to introduce cash-on-delivery system in a couple of months in Hyderabad,” said Mr. Boyanapalli.