Innovative techniques demonstrated at a workshop
Pidilite Company organises the programme
‘Maggam’ workers, fashion designers and others attend
VIJAYAWADA: It was an explicit sign of creativity at its best. The lady held in her hand a plain silk sari and pulled out a bulky pen from a plastic cover. Eyebrows rose as she began to draw an intricate design on the silk fabric and eyes widened as the squiggle gradually took the shape of a captivating design. “This is not all. We can further embellish it with a ‘3D outliner’ for that extra effect,” said Aruna, an authority on fabric painting and helping her in the demonstration was Sameena, an art teacher, employed by Pidilite Industries Limited.
The Pidilite Company held a workshop in the city recently to demonstrate innovative techniques of its products to ‘maggam’ workers, fashion designers, toy-makers and glass designers. “Make sure you remove starch from the fabric before using this pen. Place a paper under the fabric, draw a design and iron the fabric on the reverse side after allowing it to dry for 24 hours,” she explained.
“Our silk colours and fabric pens are in great demand for they are easy to use and are wash-proof and fade-proof. They are mostly used to decorate, to colour or write on jeans, T-shirts or kids wear. The ready-to-use, water-based colours are easy flowing and intermixable. The fabric dries quickly and the end product gives out brilliant shades,” said M. Chandrasekhar Rao, area sales manager of the company.
The demo on ‘3D outliner’ was a subject of great interest for Ch. Ramamohan Rao, a toy-maker from Ayodhya Nagar.
“I am in this business for the last 23 years. Our toys, made of stone powder, plaster of Paris, paints and glass, make good gift articles. I am here to see if I can pick some innovative techniques and use them in my trade to make the toys more attractive,” said the toy-maker.
Babu of Babu Glass, a shop at the Governorpet and Shahid Khan and Sahealam Khan of Safe Glass Designing Works, also located at Governorpet, were here for the same reason – to introduce a touch of novelty in their work post-workshop.
K. Viswanath and others of Pidilite Industries Limited were present.