Hoping to cash in on winners

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: Optimistic: Flower traders look forward to hike in sales as poll results are announced.
: Optimistic: Flower traders look forward to hike in sales as poll results are announced.

Staff Reporter

Flower traders, sweet shop owners anticipate good business on the day of poll results

HYDERABAD: Come May 16, as soon as the poll results are announced, celebrations will erupt across the city.

While winners sit pretty on the shoulders of their supporters, enthusiastic party workers would garland them, burst crackers and distribute sweets to anyone and everyone they come across.

But with the poll scene still hazy, most contestants and their workers seem to be in the “play-it-safe” mode, waiting for the D-day, after the results are out, to begin purchases for celebrations.

“Once the counting is over and the winners emerge, people will start buying garlands to felicitate the leaders. Over the next three weeks, we expect to do good business,” says Md. Imran of Sardar Flower Mart. With flower trade a risky business, as the flora are useless when perished, merchants are playing safe. “We can supply garlands as per the demand as our workers can make 20 garlands in an hour,” he says.

Jacking up prices

Most flower traders also reveal their plans to jack up the prices if the demand is more. This is a seasonal business and moreover, party activists are ready to shell out any amount to appease their leader(s), they reason.

However, a wholesale flower merchant Murtuza Ahmed reacts cautiously.

“The business will only grow marginally as it is usually garlands that are bought,” he says keeping in mind the huge volumes sold for marriages and other purposes on a daily basis.

20 p.c. increase

Contrary to popular perception, there is only a slight increase in demand for sweets after results are announced. Going by previous experience, there will be a 20 per cent increase in our business this Saturday and Sunday, avers Raghava Reddy, managing partner of Pulla Reddy sweets.

“Some enthusiastic party workers buy on the results day but a few kilograms wouldn’t make much difference to our profits,” says Shankarlal, proprietor of Delhi Mithai Wala in Ameerpet.


Fire cracker dealers, however, are sceptical about their business prospects even after the results are out. They point out that the high-decibel fire crackers are usually procured from Andhra region or are prepared locally and as such party workers rarely throng their shops to buy them.

Also with restrictions imposed by the police and the Election Commission, people’s priorities have changed, one dealer rues.



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