With awareness on eco-friendly products growing, jute is gaining acceptance
HYDERABAD: Keen on boosting the market for jute products that was hit by recession, Jute Manufactures Development Council organised a buyers and sellers meet to spread awareness about the wide variety of eco-friendly jute products here on Thursday.
About 25 jute manufacturers from all over India displayed their products- from fibre and fabric to a host of life style and decorative products for the benefit of large retailers, distributors, local retail chains, export related government and hospitality organisations.
With awareness on eco-friendly products growing, jute is gaining acceptance as a convenient alternative to plastic carry bags while jute handicrafts, diversified products like floor-coverings, wall hangings, wide array of hand bags, suitcases and accessories have huge demand here and abroad, says Atri Bhattacharya, Secretary, JMDC and Executive Director, National Centre for Jute Diversification.
The jute industry had a turnover of Rs.5,000 crore last year while the exports of jute and jute diversified products accounted for Rs.1,200 crore.
The jute diversified products (JDP) with a tag line ‘surprisingly jute’ accounted for 36 per cent of total exports against that of 18 per cent five years ago. But the potential was still huge, Mr.Bhattacharya said.
To keep up with the demand for JDPs, the JMDC drew up plans to train 50,000 jute artisans, set up jute marketyards exclusively to enable farmers sell their produce, develop R&D, technology upgradation and machinery modernisation under Jute Technology Mission, he said.