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Wedding season is here

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Women shopping at a jewellery mall in Visakhapatnam. --
Women shopping at a jewellery mall in Visakhapatnam. --

Nivedita Ganguly

The wedding season is here in all its finery. The wedding look has gone through some significant changes and youngsters are today willing to try out myriad permutations and combinations since this is a perfect occasion to experiment. Gone are the days when jewellery was seen as a mark of wealth. Today’s woman sees it as a reflection of her elegant style and personality. And when it comes to selecting bridal jewellery, the changing trends reflect the change in the outlook of the Indian bride. A minimalist effect with a mark of exclusivity seems to be the order of the day. And going by the rate at which grand jewellery showrooms are making their presence felt in the city, there are plenty of options to choose from for making this day the most glamourous event of life. The competition has increased manifold. Branded and unbranded jewellery stores are in a new whirl of activity keenly pushing their wares in.

While the romance of the sunshine metallic sheen of gold continues to entice the hearts of women, the designs have become trendier to cater to the demands of the modern Indian bride. The multifarious designs from leading jewellery brands like Tanishq, Asmi, Estelle, Oyzterbay and Sparkles stand testimony to the changing tastes of youngsters and elderly alike. Apart from the widely popular delicately crafted gold jewellery embedded with semi-precious and precious stones, gold jewellery with antique finishes are also much in vogue for its dreamy old-world charm. Antique jewels that have muted shades in varied palettes - for example, mature shades like deep maroons, pinks and greens are quite popular. An abundance of floral patterns in pendants, earrings and necklaces can be found in this section.

Bridal jewellery is longer confined to the conventional contraptions of neckwear, anklets, earrings, etc. It has made a bold foray into the arena of outfits and offbeat accessories, making a grand style statement. Maang tikas worn on the forehead have become bolder. Intricately set designs of maang tikas adorned on the foreheads is now a fad with most youngsters.

Sparkling diamonds

Elegant, pure and ethereal, what can excite a woman more than the glittering charm of the diamonds.

The Indian bride is getting increasingly drawn towards the eternal beauty of this precious stone. More than an investment, it is the prestige that wearing a diamond brings, especially set in platinum. Also, unlike gold ornaments that need different designs to go with the Indian and western outfits, diamonds go with your entire ensemble. Trendy, affordable and exquisite, diamonds bring in that sparkling touch to that special moment of any woman’s life.

Affordability is yet another reason that has got the stone more takers today with increasing disposable income, purchases through the credit cards, and a wide range in prices to suit an individual’s budget.

Platinum trend

Gold, white gold, diamond and now platinum. The fashion conscious in the city has turned to the pristine metal to add sparkle to their attire. The eternal metal is making waves as many brides turn to this white metal for an elegant look.

As more people are looking for exclusivity, platinum is finding a place in the trousseau. Flaunting the white lustre for weddings and even for daily wear is now the latest fad among the people. Many youngsters are turning to rings made of platinum for their engagement and wedding.

Platinum is in vogue with men also. Many are going for platinum Punjabi kadas (bangles which men wear) instead of gold and silver and platinum engagement rings. In addition to jewellery, nearly all prestigious watch manufacturing companies have a platinum watch at the top of their model range.


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