Shifting of flower wholesale market from Jambagh to Gudimalkapur hailed
Wholesalers, farmers faced hassle of traffic in congested lanes of earlier market
Presently 60 lorry load of flowers a day arrive at the market as against 20 at Jambagh
HYDERABAD: The shifting of decades-old wholesale flower market from Jambagh to Gudimalkapur has come as a boon to florists in twin cities. The sale of flowers blossomed to almost 50 per cent more during the recent festive season compared to the previous year.
For last two months, the market made brisk business on flowers at a competitive pricing what with Dasara and Diwali festivals in full swing. Be it for adorning the house and shop with exotic and colourful flowers or performing puja, the sprawling market at Gudimalkapur has turned into a one-stop destination for purchasing a variety of flowers.
One factor for sudden rise in sales happens to be that the new premises offer no scope for traffic gridlocks which were a common feature in the congested lanes of Jambagh. Wholesalers and farmers used to face problems from restrictions imposed by traffic police on movement of lorries leading to inordinate delay in reaching the market on time and subsequently flowers withering away before reaching the merchants.
Proximity to highway
But, loads of flowers are now directly coming to Gudimalkapur given its proximity to the highway. More than 20 varieties of flowers, including jasmine, lily, marigold and rose arrive cool and comfortable at the new market everyday from Mysore, Bangalore, Kadapa and Chevella and Shankarpally in Ranga Reddy district.
At present, 60 lorries land at the new market everyday as against 20 loads that used to come to Jambagh. “It’s really a positive sign for us after facing several problems at Jambagh market,” say the merchants. The market was shifted to Gudimalkapur on September 16.
The price of flowers coming down when compared to last year following higher yield now appears to be another reason for the increase in sales. For instance, the cost of marigold is Rs.40 to Rs.50 per kg as against Rs.70 to Rs.80 per kg last year. “Sales have gone up this festive season. We are expecting more increase in sales after Sankranti festival as marriage season will be close on its heels from the month of February,” explains New Tawakkal Florist proprietor Mohd. Ismail.