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Filmmaker predicts boom in animation industry

Staff Reporter
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Looking ahead: Film director S.V. Krishna Reddy unveiling the logo of Millennium School of Animation in Visakhapatnam on Tuesday. Millennium CEO G. Sridhar Reddy, Andhra University Head of the Theatre Arts Department P. Bobby Vardhan and corporator Krishna Rao are seen. Photo: C.V. Subrahmanyam
Looking ahead: Film director S.V. Krishna Reddy unveiling the logo of Millennium School of Animation in Visakhapatnam on Tuesday. Millennium CEO G. Sridhar Reddy, Andhra University Head of the Theatre Arts Department P. Bobby Vardhan and corporator Krishna Rao are seen. Photo: C.V. Subrahmanyam

Popular film director S.V. Krishna Reddy on Tuesday predicted a boom in the animation industry and called upon students to utilise the opportunity. Interacting with students of the Millennium School of Animation, he said, unlike feature films, animation had no limits. Creativity was the most important requisite for those who chose animation for career.

When a student wondered whether it was easy to be successful in the film industry, Mr. Krishna Reddy said commitment was the key to success in any industry. One should learn from difficulties and adapt himself/herself to the situation. He expressed the view that life would be monotonous without difficulties. Drawing a parallel between animation and meditation, he said an animator should give up all comforts and concentrate on the goal till it was achieved. When a girl asked him whether he had any plans to make a film involving graphics, he replied in the affirmative.

Head of the Department of Theatre Arts of Andhra University P. Bobby Vardhan spoke on the prospects of animation in the film industry. Animation films attracted all age groups and all sections of people. There would be less of dialogue and more of action. The Films Division had adopted animation, of late, to reach out to the masses, he said.

The animation film ‘Ramayana' was produced in Japan with Rs.200 crore and the promo for it was released with Rs.25 crores in several countries.

He said Visakhapatnam was endowed with natural beauty and had all production-related facilities, and film makers could benefit from low cost of production.

CEO of Millennium Software Solutions G. Sridhar Reddy announced that the institute would soon launch a degree course in animation in association with Dr. B.R. Ambedkar University, Srikakulam.

He said the institute would arrange an interaction with eminent film personalities once in a month to expose the students to the latest developments in the industry.

Earlier, Mr. Krishna Reddy launched the logo of the school and opened the production division block.


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