Staff Reporter

Tamil channel will be first in the row, says CEO K.S. Sarma

The channel will soon air a musical show to be hosted by Mangalampalli Balamuralikrishna

It will telecast live Sri Padmavathi Ammavaru Brahmotsavams from November 24

VIJAYAWADA: Sri Venkateswara Bhakti Channel (SVBC), a devotional television channel belonging to the Tirumala Tirupati Devasthanams (TTD), is contemplating going on air with three more 24-hour channels in the next nine months. The SVBC is gearing up to offer Hindi, Kannada and Tamil channels in view of the demand from various walks of life, according to its Chief Executive Officer (CEO) K.S. Sarma.

Addressing a press conference here on Sunday, Mr. Sarma said they were receiving suggestions to inaugurate the channel in other regional languages as the existing channel was being aired only in Telugu. “Most probably, we will start the Tamil channel first in the row, keeping in view the fact that Tamil devotees are maximum in the country,” he said.

With ‘Sunada Nadavinodini’, a music programme hosted by playback singer S.P. Balasubramanyam, becoming popular on SVBC, the channel would soon begin telecasting ‘Annamayya Sankeertana Archana’, another musical show to be hosted by celebrated Carnatic vocalist Mangalampalli Balamuralikrishna.

Mr. Sarma said that in view of the ban on shooting or telecast in ‘Ananda Nilayam’, the sanctum sanctorum of Tirumala temple, the SVBC had constructed a replica of it recently to ensure that the viewers and devotees could have a feel of the poojas and rituals being directly telecast from real temple. The telecast from the replica of ‘Ananda Nilayam’ would commence on Sankranti festival day on January 14.

Referring to Tiruchanur Brahmotsavams, Mr. Sarma said that the SVBC would telecast live Sri Padmavathi Ammavaru Brahmotsavams from November 24. As many as 13 cameras were earlier used for Srivari Brahmotsavams, and the same number would be used for Tiruchanur Brahmotsavams too.

Andhra Pradesh Cultural Council Chairman Dharmavarapu Subramanyam, who was also present, expressed the view that every section of the society was passing through tremendous pressure and facing stress. Staying tuned to the SVBC channel could relieve them from stress and strain. The SVBC was doing a commendable job in passing the rich heritage, culture, tradition and legacy to future generations, he felt. TTD Advisor P.V.R.K. Prasad, SVBC vice-president Prayaga Ramakrishna and others were present. The SVBC later organised an ‘Ishtha Goshthi’, a discussion with poets, artists and cultural associations, to elicit their feed back on the programmes of the SVBC.