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Revolutionising the functioning of Postal department

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Tech touch: Aruna Jain, Deputy Director General, Department of Posts, after launching Project Arrow at Drawaraka Tirumala on Saturday.
Tech touch: Aruna Jain, Deputy Director General, Department of Posts, after launching Project Arrow at Drawaraka Tirumala on Saturday.

Staff Reporter

Now, ryots can obtain info on price fluctuations of agricultural commodities

With Project Arrow, post office can function as e-bank, financial mall etc.

Tie-up with chit firms for collecting dues from borrowers

DWARAKA TIRUMALA (WEST GODAVARI DISTRICT): Information kiosk, a sleek peace in rectangular shape, ushers in revolution in the functioning of the Department of Posts.

The kiosk with a touch screen forms part of the “Project Arrow”, a pilot project launched at this temple town by Aruna Jain, Deputy Director-General, Department of Posts, which helps the post office act as an e-post office, e-bank, financial mall etc—all rolled into one. It is a dependable tool for farmers to keep track of the price fluctuations pertaining to their agricultural commodities from various markets across the country and one can obtain information of one’s choice through the kiosk just with a touch on the screen.

The Sub-Post Office at the temple town provides instant money order service, international money transfer service, e-Post, computerized financial services and sale of savings certificates under the `Project Arrow’, in addition to the conventional services.

Tough competition

Addressing a gathering in this connection, Ms. Jain said the project was intended to improve the service quality level in all the spheres such as mails, financial services, counter operations and the other IT-enabled services.

Mr. Sudhakar told reporters that the department had diversified into a variety of activities in a bid to cope with the tough competition from private players and increase its customer base. “Now, we are into banking, insurance, mail transmission” .

Besides, the department entered into a tie-up with the private two-wheeler and chit fund companies which enabled it to collect monthly instalments from borrowers of the companies on commission basis”, the PMG said. Ms. Jain said the Postal department was actively associated with Self-Help Group movement in Tamil Nadu along with the National Bank for Agriculture and Rural Development and such synergy was likely to be extended into the other states.


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