K.N. Murali Sankar

Stall of Upkar Prakasan at the fair drawing big crowds

The business is good this year, says a stall owner

Some are not happy with the time of fair

VIJAYAWADA: The spacious stall was chock-a-block with youngsters busily selecting books of their choice from the lots with the help of sales assistants.

The stall of ‘Upkar Prakasan’ at the ongoing book festival at Swaraj Maidan has been a picture of this for the last few days. The publication house, known for its monthly magazine ‘Pratiyogita Darpan’ and study material for the aspirants of various competitive examinations, has been witnessing huge rush, just like a few other stalls selling similar kind of books.

“Compared to last year, the business is good for us this year. Though the day temperature is slightly higher now than what it would have been in January, which is the usual month for the book festival, we are happy with the quantum of sales,” said Vijay Shankar Sharma of the Agra-based publication house on Tuesday. Echoing similar opinion, P. Pratap of ‘Udyoga Sopanam’ stall said that the notifications issued by the Andhra Pradesh Public Service Commission (APPSC) for Group-I and Group-II examinations had been extremely useful to them.

“Our latest publication on current affairs is registering huge sales. Though the books are available in the market too, the special discount that we are offering here is drawing crowds to our stall,” he explained. The situation was no different at the stall arranged by the Telugu Akademi, based on whose publications the APPSC would set the question papers.

Reference books

“Reference books for competitive examinations, children’s literature and books dealing with devotion and philosophy are in the top three positions in terms of sales,” said V. Kanaka Rao, manager of Visaalandhra Book House. He was fast selling ‘50 Current International Issues,’ a book useful for the aspirants of competitive examinations.

“This is my third visit to the festival in the last one week. I am yet to get a few more books and the stall owners are saying that new books are arriving every day,” said M. Janaki, an aspirant for civil services, while browsing a few titles on ancient Indian history.

However, not all were happy with the timing of the fair. “The sale of general books is not encouraging. As semester examinations have already begun, only a few students are visiting the stalls,” said K. Arun of Jyothi Book Depot. “January is the right time to sell all types of books. Rescheduling of the festival has contributed to a drop in the sales,” said A.G. Sundar Kumar of Bookionics, publishers of books on engineering and medicine.