It is offering a special discount of 20 per cent
We are registering profits now, says APCO General Manager
Computerised billing system introduced across the State
VIJAYAWADA: The wearing of cotton garments is the most important precaution given by doctors during summer to protect oneself from scorching sun.
Thus, befitting the season, Andhra Pradesh State Handloom Weavers’ Cooperative Society (APCO) on Sunday launched ‘summer cotton mela’ displaying varieties of crispy cottons and offering attractive discounts.
Inaugurating the mela at APCO Bhavan at Governorpet here, APCO general manager M. Buchi Reddy announced that customers could avail themselves of a special discount of 20 per cent on readymade shirts, chudidars, cotton saris, dhotis and shirting clothe.
“We are registering profits now. Last year we registered a total sale of Rs. 160 crores and fixed for ourselves a target to sell garments worth Rs. 230 crore in the current financial year,” he said. Special review meetings were being held to implement the comprehensive plan of improving sales across the State.
Referring to performance of the Vijayawada division, Mr. Buchi Reddy said Krishna, Guntur and Prakasam districts that came under the division had 24 showrooms. A sales target of Rs. 9 crores had been fixed for the division for the current financial year.
“We have introduced computerised billing across the State to win the confidence of our customers,” he said.
Keeping in view different seasons and climatic conditions, Mr. Buchi Reddy said the APCO was taking steps to sell different types of cottons that suit a particular season. “We have asked the weavers societies to come out of the traditional designs and weave clothes that suit the taste of the younger generations,” he said.
To protect the handloom industry from the powerloom sector, ‘handloom mark’ and ‘silk mark’ was being given to each piece.
“The Government asked all the departments and civic bodies to buy clothes from the APCO and even issued orders providing credit facility to employees working in government departments to buy handloom clothes from the APCO,” he explained.
Divisional Marketing Officer J.V. Subbaiah, person in-charge B. Siva Sankara Rao and others were present.