As part of the National Agricultural Innovation Project, a model of the interactive information dissemination system (named ‘Annapurna’) has been established by the Acharya N. G. Ranga Agricultural University in association with a consortium of partners led by Media Lab Asia, New Delhi, National Institute of Rural Development and Mudra Institute of Communication, Ahmedabad, at Somaram village, in Neredcherla mandal.

The model is meant for meeting the information needs of farmers involved in raising paddy crops, dairy activities and fisheries.

It is to undergo a pilot test in the State through the Krishi Vignan Kendras in Nalgonda and Nellore districts for two crop seasons. Somaram is one of the three villages in the district.

On Monday, representatives of the corsortium—Dr. G.V. Rama Rao, MD and CEO of Media Lab Asia, Dr. R.R. Hermon of NIRD, Dr. P. Punna Rao of ANGRAU, a scientist from Krishi Vignan Kendra Kampasagar interacted with farmers at Somaram.

Dr. Punna Rao later told press persons that the system would help farmers get information to solve their problems from scientists regarding their crops.

There is a provision for recording farmers’ requests and returning calls later.

He said if the system was found effective after successful pilot tests it would be replicated across the State through the Krishi Vignan Kendras.