Special Correspondent

HYDERABAD: ‘AGNI’, a 15-hour game, conceptualised and developed in India by FXLabs Studios, will be put on sale in about 225 stores -- prominent among them are Landmark, Planet M, Music World, Crossword, Odyssey, Oxford, Star India Bazaar, and Big Bazaar -- across the country. The 3 GB game DVD is priced at Rs. 499. It can also be purchased online from Zapak and Sify.

Addressing a press conference here on Thursday, founder Chairman of FXLabs Sashi Reddy said that the gaming industry was picking up at a rapid pace in India. While it was bigger than Hollywood in the United States, it was in a very nascent stage in India.

However, Mr. Reddy was expecting it to touch US $ 400-500 million by 2010.

Over 70 people worked for more than two years to make AGNI and the company spent Rs. 8 crore on it. Though it was not looking at big returns, Mr. Reddy hoped that the other games like Dhoom-2 and Ghazni which would be rolled out this year would become big hit in the market.

The company was taking to Bollywood-type of marketing approach and intertwine the movie themes with the games. Dhoom-2 and Ghazni were of this ilk.

Besides, the company was also preparing to enter mobile gaming and would partner many big players for partnerships.

He said AGNI would be marketed in Russia, Poland and Hungary and was on the look out for partners to market it in the United States and Europe.