With malnutrition and obesity, the two sides of the coin of nutrition, already pulling young India down, anaemia has been dubbed as the most prevalent, yet preventable public health challenge.

The deficiency of Vitamin A, iron and iodine is also so rampant that over 3.5 million children under the age of five die each year in developing countries due to maternal and child malnutrition. Heinz Nutrition Foundation India, a non-commercial trust has come up with a solution to address the issue by launching Heinz Micronutrient Campaign (HMC) to prevent this ‘hidden hunger’.

By distributing the single serve micronutrient through sachets to 3.5 million children in 15 nations, the foundation has addressed the issue to some extent.

“The single-serve powder, better known as ‘Nurturemate’ is mixed with children’s normal meal, while the colourless and tasteless product does not affect the flavour,” the foundation’s Director, P. Jagannivas, explained at a media conference here on Friday.

Citing a research by King Edward Memorial Hospital, Pune, he said that 60 doses administered over a period of 90 days would alleviate anaemia to a large extent.


  • Over 3.5 million children under the age of five die each year in developing countries

  • A single serve of the powder, better known as ‘Nurturemate’, is mixed with the child’s meal