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2,000 turn up at CARD mela at SKU

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Aiming high: Rural youth registering their names the CARD mela on SKU campus in Anantapur on Saturday.
Aiming high: Rural youth registering their names the CARD mela on SKU campus in Anantapur on Saturday.

Staff Reporter

Companies preferring youth from villages: APSCHE chief

ANANTAPUR: Chairman of the Andhra Pradesh State Council of Higher Education (APSCHE) K.C. Reddy has said that career awareness melas being organised in rural areas under the Career Awareness and Recruitment Drive (CARD) programme will help the rural educated youth get acquainted with the process of recruitment, even if they do not opportunities in the first attempt itself.

Speaking at the CARD mela organised on the campus of Sri Krishnadevaraya University (SKU) here on Saturday with the initiative by APSCHE, National Association of Software Companies (NASSCOM), TMI Network and Orbit Consulting, he said such melas would create awareness among the qualified youth on how to go about career building, how to face interviews and how to grab the opportunities.

Helpful experience

The exposure would help them immensely in tapping the opportunities. The job aspirants need not worry even if they were not selected in one event, as they would get chances later. The experience would help them tackle the next opportunity positively, he said.

There was a huge response to the mela as about 2,000 qualified youth turned up from Anantapur and Kurnool districts.

M.D. Christopher, Secretary of the APSCHE, said many companies were now preferring qualified youth from the rural areas as employees as they believe that the rural youth had better dedication to the work, could withstand pressure and had high retention rate with them compared to the urban youth. The companies feared that the rate of attrition would be high with the urban youth.

Vice-Chancellor A. Rama Rao said such events were highly useful for the rural youth. Director of NASSCOM Jagadish, university Registrar Y. Krishna Reddy, CARD Coordinator R. Ramakrishna Reddy and others spoke.

In all, 13 companies like Infosys, Genpact, Maytas Infastructure, First Source Solutions, India Infoline,

Nokia, ICICI Pru Training and Placement, Applinks Consulting, EMRI, ICICI Pru Direct, Orbit Consulting and GE Money participated in the mela and about 370 youth were selected for the next round selection process.


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