Sri Lanka has published what is claimed to be the world’s first mosquito-repelling newspaper.
Sinhala-language Mawbima News , with the help of advertising agency Leo Burnett, is carrying out a multi-step campaign to combat dengue, a mosquito-borne disease, the Verge reported.
The publication started off by placing large posters at bus shelters throughout the country that were coated with citronella, a natural insect repellent, after which they published a week-long series of educational articles detailing ways to combat the disease, before finally printing a special edition of the newspaper on World Health Day.
The ink used for printing the news paper was mixed with citronella in hopes of dissuading the deadly mosquitoes from feeding on readers. — ANI